Posts Tagged 'Good'

My New Favorite Magazine

For some reason I have been on a magazine purchasing kick lately. Granted, buying two magazines isn’t much of a kick for most people. I, on the other hand, out of a weird consumer guilt rarely buy impulse items. The first magazine purchased is one of my favorites, Car and Driver. The latest issue has a great article about driving Canada’s punishing Dempster Highway. In a corvette. Apparently, this has been done before by one of Car and Driver’s writers back in the 1970’s. This latest trek was completed using a testbed C6 corvette. Anyways, a good read.

I picked up the second magazine from the checkout aisle of a local health food store. It is quickly proving to be my favorite. Good Magazine is “for people that give a damn.” It is written and designed to appeal to the young, socially conscious, and hip. The writing can range from insightful, “The New Nostradamus”, a discussion with a game theorist that can mathematically predict the future, to irreverent, “Get a Life”, an “expose” on Second Life. This new take on spreading social awareness is the brainchild of Ben Goldhirsh, the son and heir of father Bernie Goldhirsh, the creator of Inc. magazine. He also owns and runs Reason Pictures, an outfit that aims to make relevant entertaining movies that confront real issues.

The best part about Good magazine is the fact that 100% of subscription dollars go to a charity of the subscriber’s choice. The cost of producing the magazine is covered by advertising and out of Goldhirsh’s pocket.

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